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Plan Well. Invest Well. Live Well.
Welcome to the website of A Clear Direction Financial Planning and Portfolio Management. If you are looking for an independent and professional financial planning firm, then you have come to the right place.
We are proud of the value that we offer to clients. This value is created because
- We use a research based approach to investment management, applying the latest in portfolio management research.
- We place ongoing client communication as a service priority.
- We maintain a keen focus on the financial planning strategy tailored for each client.
- We deliberately maintain a low client to financial planner ratio.
- We offer value based fees and rebate all commissions to clients. This allows us to stay independent of all financial products.
- We keep a broad focus on cost management to allow a cost effective service offering.
- We are committed to continuous improvement through further education and ongoing service reviews.


What makes us different?
'A Clear Direction Financial Planning and Portfolio Management' differs from many other financial planning firms in that it is completely independent. This means that we are not owned by any financial institutions. It also means that we do not accept any upfront or trailing commissions from any investment or insurance products. Any commissions that are paid to us are rebated in full to the client.
This independence means that we are free to recommend any investment that suits your needs without being restricted to investments that pay commissions, or investments from a financial institution that owns us. It also means that we will never be tempted to recommend an investment because it pays a higher level of commission - which may have happened in the recent Westpoint collapse. (Media reports suggest that the Westpoint investments were paying commissions of between 8% and 12%).
We take a research driven approach to managing client portfolios. The basis of our approach is the use of low cost 'passive' funds. These funds provide a low cost, tax effective and simple approach to building an investment portfolio. There is overwhelming research in both Australia and the US that these passive funds outperform higher cost actively managed funds.
We also focus on asset allocation. Research has shown that this is a significant contributor to portfolio performance, far more so than investment selection or investment timing. On occassions we will use high yielding direct investments as part of our strategy to achieve low cost, tax effective portfolio solutions.


If this is the style of business that you are looking to work with to make the most of your financial situation, then please get in contact. Call us on (07) 3876 6223 or send an e-mail to: scottk@acleardirection.com.au


A Clear Direction Financial Planning and Portfolio Management
An Independent, fee based financial planning practice that rebates all upfront and trailing commissions to clients.
Located in Milton, Brisbane and Available to Clients Australia-Wide.
General Manager & Principal Financial Advisor - Scott Keefer (M. Fin. Plan, B.Com, Grad Dip Ed, Grad Cert RE)
Click here to check Scott's Authorised Representative Status in the ASIC (Australian Securities and Investment Commission) register. (Scott's Rep Number - 329574, will need to be entered into the relevant search box)
Financial Education Consultant - Scott Francis (MBA, M.Comm, M. Fin. Plan, B.Bus, ADFS)
Providing Independent Advice on: Financial Planning Strategy, Investment, Life Insurances, Superannuation and Retirement Planning, Debt Reduction and Cash Flow Management.

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Disclaimer: It is not the intention of this web site to make personal securities recommendations. Fund selection, risk management and asset allocation are complex matters that should not be attempted by beginners without either substantial self education or personal advice. Strategies mentioned in this web site have provided superior returns in the past, but past performance is no guarantee of future results.
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